Ikea innovates by looking beyond home products to fulfilling consumers' emotional needs. The results of their research is applicable widely to all brands and retailers.

Understanding Consumer Needs: Key to Success for Homegrown Brands With a new homegrown brand springing up every day in such a cluttered market, the key is to understand the pulse of the consumer ...

Yahoo’s analysis of UK consumer data shows the full extent of the pressures on people’s finances, and reveals how brands can best respond to successfully navigate the year ahead in 2023.

By ensuring that AI technologies are well-trained and capable of accurately understanding and addressing consumer needs, companies can reduce negative emotional impacts.

Consumer research enables brands to gain a deeper understanding of their customers, uncovering trends, motivations and unmet needs that drive purchasing decisions.

It’s clear that understanding consumers important needs and frustrations, carefully and appropriately designed product testing, and transparency of information all play pivotal roles in developing ...

Under the new Consumer Understanding Outcome, firms in scope of the Consumer Duty must support retail customer understanding so that all communications meet the information needs of retail ...

At a time when consumers trust their peers most for advice and recommendations, one of the best investments executives can make is in understanding consumers better.

Category search data tells us how consumers act in a specific industry, whilst your own website’s data helps you to understand how your existing consumers behave.

Companies are adopting generative AI to assist in product development, using the tech to comb through data and target consumer needs.