In our experience as a digital agency advising brands on how to connect authentically with their customers, an invaluable tool for this evaluation is the customer journey map. Customer Journey Mapping ...

“When journey mapping, one absolutely needs to consider customer personas (i.e, technical champion, executive buyer, user, etc.), because they may have different desired business outcomes and ...

Can you describe a customer’s experience with your brand or company? If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a ...