In our experience as a digital agency advising brands on how to connect authentically with their customers, an invaluable tool for this evaluation is the customer journey map. Customer Journey Mapping ...

Can you describe a customer’s experience with your brand or company? If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a ...

“When journey mapping, one absolutely needs to consider customer personas (i.e, technical champion, executive buyer, user, etc.), because they may have different desired business outcomes and ...