Colors in and of themselves have a lot of personality. In fact 80 % of consumers say that color increases brand recognition. The Logo Company studied the colors of the logos of a handful of ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding by Andrew Liszewski Updated Mar 31, 2025, 4:29 PM UTC ...