You may have noticed that Honda has more than one logo. Here is why the company has two different logos and the history behind them.

The Volkswagen logo is one of the most memorable car logos around. Everyone knows what it looks like. And at first glance, it ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

So, create a company name, logo or any external-facing asset that can tell that same and consistent brand story for you, whether it acts as a standalone or a part of your brand aggregation. - Anna ...