Shoppers are buying less makeup in a blow to cosmetic companies, according to UBS. VSCO girls' fresh-faced aesthetic could be to blame for this shift.

How to be an e-girl Like VSCO girls, e-girls have lots of trappings, from hairstyles and makeup galore to very specific outfits and accessories. Also, there’s lots of sticking your tongue out.

Makeup trends come and go, but we're betting the first of 2020 will stick around for awhile. Meet "VSCO makeup," a subtle, albeit fast-growing, beauty trend that according to its name started on ...

The soft girl is the happy medium of VSCO and e-girls — she’s emanating the happy vibes VSCO girls are known for, but she’s also totally done up with the theatrical makeup and accessories ...

The new generation of young women is ignoring advice from the Kardashians and is instead going for a minimalist look that would make Marie Kondo proud.

First, it was the "VSCO girl" meme, then it was " VSCO makeup," and now it's " VSCO tattoos." Just like most social media platforms, VSCO has an endless feed of photos, broken down by specific ...

Recent months have seen the rise of “latte makeup” and “tomato girl makeup,” setting the stage for “cranberry girl fall,” whichpromises a cooler, spookier, and more gothic vibe.

Spoiler: Many of them scream "French cool girl." Ahead, discover all the inspo for your fall makeup mood board and the products you'll need for each autumnal moment.

Like VSCO girls, e-girls have lots of trappings, from hairstyles and makeup galore to very specific outfits and accessories. Also, there’s lots of sticking your tongue out. And lots of pink blush.