Vons has issued an apology. "At Vons, we strive to treat each and every customer with the utmost respect. There is a policy that limits gift card purchases using a credit card.

PLEASANTON, Calif.--(BUSINESS WIRE)--Safeway Inc. (NYSE:SWY) today made gift-giving and holiday shopping more affordable by doubling PowerPump Gas Rewards for gift cards purchased at Safeway stores.

There is a policy that limits gift card purchases using a credit card,” Vons said in a statement to E! News . “Zendaya was able to purchase gift cards up to our limit, and we apologize for any ...