Pepsi redesigned its iconic logo after 15 years, ... with a white wave oriented horizontally through the middle. ... we design our brands to tell a compelling and holistic story.

To create the logo, Cotton drew out the letters GBA 10 times. “Every time I drew them,” she says, “I tried to make [the letters] as different as possible . . . to stretch to the most ...

In 1995, Airtel's two-swoosh design, ... (the two personified parts of the brand's new curvaceous logo, the letter 'V'), Airtel's 'Wave' adds an extra bit of verve to the erstwhile inanimate logo.

It looks like a wave, and includes a similar Fluent Design style to the company’s new Office icons. The logo also spells out the letter e, but it no longer looks similar to Internet Explorer ...