A buzzword that isn’t new but has been thrown around a lot as of late is “360 marketing.” It sounds sexy and cool -- a method to put your brand out there in a big and splashy way. But, when ...

For your 360-degree branding to accommodate elements like email, print, broadcast, phone, or social media, there must be a combination of integrated marketing and web 2.0 usages. Real-World ...

A 360-degree marketing campaign means using all sorts of ways to talk about your brand, like TV, phones, the internet, and ...

Do you have a 360-degree approach to your marketing strategy?It can help you provide a consistent experience across channels. "A 360-degree approach is about taking a broad and all-encompassing view ...

A 360-degree customer view enables brands to aggregate all customer data from various touch-points of a customer’s engagement, with the goal of being able to get the right insights, and tailor ...