Using the same example as the PPC section above, an example of content marketing is below. The brand Skai (formerly Kenshoo) curates blog posts for its readers to increase engagement.

The Brand Names Education Foundation defines a brand as “a highly compressed communicator. ” According to the foundation, brands “deliver rich bursts of information that ease, speed, and reduce the ...

A brand is an intangible marketing or business concept that helps people identify a company, product, or individual. Brands are considered to be among a company's most important and valuable assets.

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

An effective marketing strategy will focus on a specific goal, like increasing sales or raising brand awareness. What Do the 4 Ps Mean in a Marketing Strategy? The four Ps are product, price ...

All marketing activities are essentially a trade off between building brand equity and immediate sales conversions, and that is where the dichotomy of brand vs performance marketing stems from.

When it comes to brand marketing, all of the brand assets (which may be people, marks, values, vision, slogans, catchphrases, and colors) have the potential to become entities.

Brand marketing provides a strategic approach to building relationships between your brand and your customers. It uses the insights gained in product marketing to work out how to reach them.

A marketing tag line is a short catchphrase used by a business or brand to summarize its mission and the products or services it offers. Tag lines are designed to be catchy, clever or even ...

The personality of a brand defines what a company believes in and how it should behave, so a successful marketing strategy will be compatible with the brand strategy.

Brand differentiation is about grabbing the attention of potential clients and making your brand stand out in a crowded marketplace by communicating what it is that makes it unique. Your ...

Social media marketing perfectly aligns a brand’s business goals with how younger generations are already behaving. Sixty-odd years ago if you wanted to promote your widget, you focused on: ...