The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

“The Coca-Cola logo has become an American icon dipped in nostalgia and flavor,” he says. “The signature look of the word mark helps the brand’s logo feel authentic and refreshing.

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

Gen Z can't read cursive, but will brands like Kellogg's, Ford, and Coca-Cola be convinced to change their logos?

Ahead of its 125th anniversary in August, Pepsi is updating its logo to make it more vibrant and relevant for a digital world, the company says.

There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca Cola logo. What is it about these company signs that make people stop in their tracks? They share a common ...

The Coca Cola logo is one of the most recognisable in the world, with its iconic red and white design and flowing script - but there's something about it you may not have realised ...

The Coca-Cola logo is instantly recognised by people around the world, but the iconic design also has a hidden message that you may not have realised before.