W hen a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with ...

The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow ...

Here's another look at the visual changes coming to the Gemini logo and overlay that replace its two-tone color scheme with ...

The last time Walmart redesigned its logo was in 2008, when the company dropped the star used to hyphenate "Wal-Mart," and made it one word. It also incorporated the yellow spark.

Tubi's new logo keeps its purple aesthetic but swaps out the orange and red hues for neon yellow. The new color palette aims for viewers to have an experience that's "bold and mischievous," the ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...