Marc Tellier, chief executive of Yellow Media Inc., formerly Yellow Pages, shows the company's new logo at their head office Monday, March 22, 2010 in Montreal.

1973: The first Yellow Pages Directories - with 'walking fingers' logo - are rolled out across Britain and published annually. 1988: Yell, the company behind the directory, begins its digital ...

The website says “yellowpages.com” but the logo is “YP.” It’s a process that will likely go on for years and may ultimately lead to the shedding of the Yellow Pages name altogether.

Investors have inverted the Yellow Pages logo for a new message. Gideon Spanier. Saturday 28 September 2013 00:17 BST. Comments. Your support helps us to tell the story. Read more. Support Now.