Marc Tellier, chief executive of Yellow Media Inc., formerly Yellow Pages, shows the company's new logo at their head office Monday, March 22, 2010 in Montreal. Ryan Remiorz. Share.

In a sign of the action group’s combative approach, the EGM document has taken Yellow Pages’ logo and reversed the image of two fingers pointing down to turn it into a “V-sign”.

The real Yellow Pages logo has since been changed — but Linklater says that hasn't stopped the other index. "Beginning of March, an envelope drops on the mat. I open it up, and oh look — it's ...