W hen a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with ...

Yellow’s logo is simple enough: the word Yellow in robust, no-nonsense all-caps sans-serif black type within a similarly-sturdy, black-bordered trapezoidal holding shape that is colored a lovely ...

Earlier this year, Amazon refreshed its logos for its Prime services. Notably, it dropped the word "Amazon" altogether. In its new logo, Amazon Prime became simply Prime, Amazon Prime Video became ...

WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat.