In fact, consumers will form an attachment to the emotions, product and service characteristics and even their interactions with your brand. Ensure consistency in your content.

Brand image is more than a logo that identifies your business, product or service. Today, it is a mix of the associations consumers make based on every interaction they have with your business ...

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.

As the basis of human interconnectedness, your brand’s relationship with your customers shouldn’t be any different. Simply supplying a product or service may drive short-term sales, but it ...

A brand strategy is not limited to logos, designs and names, rather, it encompasses every aspect of a business. A brand should present customers with an honest, transparent depiction of its ...

How to Build a Brand That Connects Successful brands engage audiences with authentic storytelling, shared values, and emotional resonance to create lasting relationships that go beyond transactions.

Your mission and vision must be genuine. Resonating on an emotional level extends beyond just receiving an order in 3-5 business days or answering a customer’s tweet within 60 minutes; emotional ...

The goal with corporate-brand storytelling is to transition the consumer from awareness to trial to advocacy. You want people to use your brand to describe their life: A “Windows User,” a ...

Since 2017, U.S. businesses have invested more than $235 billion in marketing and brand-building programs, driven in part by a growing recognition that brand love is critical to success.

Brand differentiation is about grabbing the attention of potential clients and making your brand stand out in a crowded marketplace by communicating what it is that makes it unique. Your ...

In this day and age of the empowered social customer, when businesses fail to deliver on their service promise, they run the risk of warp-speed erosion of a brand that they might have taken decades to ...

No matter what problem or opportunity arises, it’s your brand and service that gets the call. One of the advantages of this sales model is that it can grow from a small offering to a much larger ...