Molson Coors Beverage Company is taking a majority ownership stake in ZOA, the better-for-you energy brand co-founded by ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for ... to be which flavor to grab. However, choosing from the most popular flavors?

It is classified as methylxanthine — found naturally in plants — and is globally considered to be one of the most ... popular, especially among young adults — energy drinks.

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The beverage giant will now control marketing and retail operations for the better-for-you brand, which was co-founded by ...

Taking a majority stake allows Molson Coors to lead the entirety of ZOA’s marketing, retail and direct-to-consumer sales and ...

Molson Coors (TAP) takes majority stake in ZOA Energy brand, aiming to boost market presence in the growing better-for-you ...

The company believes this positions ZOA for a step change in growth. As better-for-you energy drinks sales continue to outpace the broader category, the deal signals Molson Coors’ belief in ZOA ...

The Coors Original brewer will take control of all of Zoa's marketing, retail and direct-to-consumer sales following the ...

Taking a majority stake now allows Molson Coors to lead the entirety of ZOA’s marketing, retail and direct-to-consumer sales and development. The company believes this positions ZOA for a step change ...