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Battle Creek, Ferrero and Kellogg

WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal

WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer demand due to inflation.

The Detroit News · 2d

Italy's Ferrero to buy Kellogg for $3.1 billion, but regional HQ to stay in Battle Creek

The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.

WWMT on MSN · 1d

Community reacts to potential sale of WK Kellogg, a staple in Battle Creek's identity

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the original Mr. Kellogg, of how community oriented he was in supporting the schools, the churches, the community," Vassallo said.

mlive on MSN2d

Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

2don MSN

Ferrero to buy WK Kellogg in $3.1 billion deal

The Ferrero Group said Thursday it will buy WK Kellogg Co. in a deal valued $3.1 billion, expanding the Italian food giant's ...

WWMT on MSN2d

Union members react to Ferrero's purchase of WK Kellogg

BATTLE CREEK, Mich. — WK Kellogg was purchased by Italian candy manufacturer, Ferrero, on Thursday. Ferrero purchased the ...

mlive on MSN1d

Kellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

Michigan's WK Kellogg cereal maker set to be bought by Italian candymaker Ferrero

Michigan's WK Kellogg Co., the cereal giant, is set to be acquired by the Italian candymaker behind Ferrero Rocher in a ...

1don MSN

Breakfast cereal sales declined for decades before Kellogg's sale to Italian company

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...

Detroit Free Press3d

WK Kellogg, based in Battle Creek-agrees to sale to Ferrero Rocher

WK Kellogg, the Battle Creek-based maker of cereals spun off from the original Kellogg Company, agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting ...

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