Buy Lobos 1707 Tequila Extra Añejo $129. LeBron was joined by wife Savannah James and celebrity friends like Kelly Rowland, Jimmy Iovine, Giveon, Brent Faiyaz and Tems at the party, which started ...

Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announced the launch of a new digital campaign featuring investor and NBA legend, LeBron James, alongside actress and ...

Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announced the launch of a new digital campaign featuring investor and NBA legend LeBron James, alongside actress and ...

LeBron's partnership with Lobos 1707 began in 2021, just one year after the official launch of the tequila brand. Known for its smooth finish and premium quality, Lobos 1707 is quickly becoming a ...

While the tequila has been tied pretty aggressively to James — he appeared in both a 2020 launch ad and in a 2022 All-Star break ad, plus most articles about the brand call it James' tequila ...

Several NBA stars, including LeBron James, Stephen Curry, and Dwyane Wade, have ventured into the alcohol industry, ...

A premium tequila brand built on the concept of inclusion is passed between its stakeholders and winds up at an ever-growing gathering of them in a new ad for Lobos 1707, whose backers include LeBron ...

LeBron James, Draymond Green ... “I knew the first time I tasted Lobos 1707 Tequila that it was special,” LeBron James said in a released statement. ... To celebrate the launch of the new ...

Fans thought LeBron James' attending a star-studded event last week broke the NBA's COVID-19 protocols, but the league determined that was a lie.

She is also an investor for Lobos Tequila, ... especially with a product launch coming up soon. Related: LeBron James’ Wife Savannah James Turns Heads With Outfit for Met Gala ...