Meta is gradually transforming WhatsApp with AI and payment features, aiming to create a super app, though user trust and ...

Meta is undertaking a strategic transformation of WhatsApp, expanding it beyond its messaging roots into a comprehensive platform that integrates payments, shopping, and artificial intelligence ...

WhatsApp’s only major push into digital payments came in July 2022 as Meta invested $5.7 billion in Reliance Jio, India’s largest telecom firm, run by the country’s richest man, Mukesh Ambani. The ...

Meta has made a significant push in recent years to accelerate WhatsApp monetisation through ads and paid messaging. India ...

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing ...

Meta updates the WhatsApp Business Platform with AI-driven chats, voice and video calling, and ad integration across Facebook ...

Could Whatsapp become the West's first superapp? Its recent integration of business services suggests it wants to be, writes ...

With an active user base of 500 million, WhatsApp Pay has struggled to gain traction in India's competitive $3 trillion digital payments market. Initially launc ...

WhatsApp’s new features come amid a broader push to become the go-to platform for businesses to expand their customer base ...

At its global Conversations conference, the company announced firms using the WhatsApp Business Platform will now be able to ...

Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and ...