New Brunswick Premier Blaine Higgs has called an election for Oct. 21, signalling the beginning of a 33-day campaign expected to focus on pocketbook issues and the government's provocative approach to gender identity policies.

It's anticipated the writ period will kick off Thursday, launching a four-week campaign against a backdrop of political controversy and divisive topics.

For the first time in over a century, a New Brunswick government is campaigning to roll back civil rights and protections.

Higgs, a 70-year-old former oil executive, is seeking a third term in office, having led New Brunswick since 2018