Sports are in high demand, with the NFL season at its prime and the NBA season kicking off. This means streaming platforms are fighting for broadcasting rights and land commercial agreements with sports networks to grow their viewership.

PBS is expanding its presence in the linear, free streaming channel business. The public broadcaster has sealed a deal with Amazon to stream its PBS Kids channel, as well as 150 local PBS stations, as part of the Prime Video FAST channel offerings.

A new day is dawning for public television in the streaming era, with PBS and Amazon reaching a deal to bring 150 local stations, PBS Kids and two new FAST channels to Prime Video. As in the longstanding linear broadcast model,

Public television program distributor PBS has inked a distribution deal with Amazon that will allow users of the streaming platform Prime Video to watch their local PBS member station and PBS Kids. The deal involves around 150 PBS member stations that are already making their main broadcast feed available through the PBS website and apps,