Co-created with a dedicated team and accompanied by a behind the scenes film, H&M wants to show how generative AI can be used to amplify and elevate a creative process. “We’re exploring emerging ...

12 Jun, 2025 H&M brings its premium childrenswear concept to Galeries Lafayette H&M is opening its first shop-in-shop at Galeries Lafayette Paris Haussmann today, with a 63-square-meter ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

“We have looked at clothing rental for quite some time and are so happy to for the first time soon offer fashion fans the possibility to rent some stunning pieces from our Conscious Exclusive ...

This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

H&M MAKES A FASHIONABLE RETURN TO THE 2024 MET GALA WITH CUSTOM DESIGNS FOR AWKWAFINA, ADWOA ABOAH, PALOMA ELSESSER, QUANNAH CHASINGHORSE, HARI NEF AND STEFON DIGGS On May 6th, H&M joined fashion’s ...

“Collaborating on this campaign was a great experience. We had a lot of fun creating the photos and content. The clothes are comfortable and feel great to wear which is what I love about H&M,” Pete ...

H&M taps Charli xcx and Jamie xx for special performances in celebration of the A/W 24 collection. H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a ...

The new collection includes a variation of dresses ranging from mini to maxi in length, emphasises freedom and strong femininity by contrasting smocking with voluminous movement. The majority of ...

About H&M Designer Collaborations H &M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by ...