You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry vans and reefers) to ...

Some companies actually do own their colors. Tiffany, for example, has registered its trademark robin's egg blue as a brand asset. As marketers, you know that color is an important brand asset. It ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.