Nest's app store logo is clever because the door of the house doubles as the company's signature "N." SoundCloud's logo is half audio waves, half fluffy cloud. When Twitter redesigned its bird ...

Sometimes, they have double meanings. HotelTonight's logo is both an "H" and a bed. Clever icons look good and represent what an app stands for. Like Duolingo's owl, "Duo." Because owls are wise ...

Coca-Cola’s campaign with Ogilvy New York used smashed versions of the logo as they appear on crushed cans. With “Classic,” Coca-Cola isn’t so much finding experimental or clever ways to ...