A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so making a cool and impactful impression quickly is crucial.

Nest's app store logo is clever because the door of the house doubles as the company's signature "N." SoundCloud's logo is half audio waves, half fluffy cloud. When Twitter redesigned its bird ...

Sometimes, they have double meanings. HotelTonight's logo is both an "H" and a bed. Clever icons look good and represent what an app stands for. Like Duolingo's owl, "Duo." Because owls are wise ...

The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...