But, before we can get into why and how lifecycle marketing works with the modern buyer's journey, we need to explain why sales funnels don't work anymore. 1. Understand why sales funnels are ...

New research my team and I conducted quantifies just how crucial marketing is in B2B buying, revealing that marketers own the first 70% of the buying journey. Which means it's Marketing, not Sales, ...

RANCHO MIRAGE, CA – An Expedia executive at the Mobile Shopping Summit 2015 claimed that mobile marketing automation ... enhancing the shopping journey and driving additional sales.

That’s why the newly released Fourth Edition of Marketing Your Invention, Product, or Journey by David Postolski, partner at the innovation-focused law firm Gearhart Law, is an indispensable ...