This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro, and Dell Pro Max categories. Then, of course, Dell has the Alienware ...

The tech industry’s relentless march toward labeling everything “plus,” “pro,” and “max” soldiers on, with Dell now taking the naming scheme to baffling new levels of confusion.

Asus is among the first to show off its GB10 computer: the Ascent GX10. It’s a mini PC with the same 1,000 AI TOPS processing power and 128GB of unified memory as Nvidia’s Spark. The Ascent swaps the ...