Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

The K18 Leave-In Molecular Repair Hair Mask has quickly become the crown jewel of the brand’s science-backed, ...

After using OUAI Detox Shampoo, I’ve seen some impressive results, but is it really worth the hype? Here’s the honest truth ...

Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the ...

Darrius Peace, who works at Hayah Beauty in Birmingham, Alabama, is partial to OGX Frizz-Free + Keratin Smoothing Oil Shampoo, which he deems "an excellent solution for eliminating and preventing ...

There has been limited research on shampoos that can help with hair loss, although some initial findings indicate potential ...

The best shampoos for color-treated hair are nourishing and protective, and they won’t fade your signature shade. From our top pick the Redken Acidic Gloss Sulfate Free Shampoo to the best value ...

Our editors hunted down everything from a life-changing shampoo and conditioner to the most transformative curling wand, hair dryer and flat iron. Looking for a keratin treatment to get the ...

Did you know hair is primarily made of keratin, a protein that provides strength and structure? You may have heard about the effectiveness of keratin treatments and protein masks. However ...

Keratin has been a buzzword haircare ingredient for some time now, especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair ...

The Hydrating Shampoo and Hydrating Conditioner ... Treatment Mask for $43 is hair repair in a jar, according to the brand. Containing the patent-pending Bioactive Keratin Ferment, this treatment ...