I know what you’re thinking – another celebrity beauty brand?! But there’s something about this one that just feels … ...

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Lady Gaga is no stranger to making jaws drop with her avant-garde approach to fashion. Over the years, she has cemented her place as a true fashion chameleon, fearlessly embracing looks that range ...

And celebrating love and friendship, as Lady Gaga's makeup artist Sarah ... she's always drawn to "the emphasis on natural, radiant skin." "The ‘no-makeup makeup' look is incredibly popular ...