For the full meta experience, Lively created Betty Blooms — a floral experience inspired by Lily Bloom — in partnership with her brands Betty Buzz and Betty Booze along with Starbright Floral ...

With a name like Lily Blossom Bloom, becoming a florist is the natural path for Blake Lively‘s character in “It Ends With Us.”Colleen Hoover’s 2016 novel provides detailed description for ...

Blake Lively’s hair is like a character unto itself in the new romantic drama “It Ends With Us.” Her thick mane shapeshifts with her role, Lily Bloom, a flower shop owner who falls in and ...

Lily Bloom (Blake Lively) achieves her lifelong dream of opening a flower shop in "It Ends With Us." Justin Baldoni as Ryle Kincaid. Ryle Kincaid, a charming neurosurgeon, is one of Lily's love ...