More than 20 years after Eminem first created "Slim Shady," the ... Clown Posse and Esham used alter egos to differentiate their brands ... so Slim Shady was born. The Death of Slim Shady is ...

Although the reaction to Eminem’s ad campaign has cooled off, it generated skits and discussions that were guaranteed to appeal to and engage viewers and promote the brand. Despite the publicity ...