In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both ...

As we move into 2025, businesses face an ever-changing landscape. The need for effective marketing strategies is ...

Marketing strategies should revolve around a company ... Many companies use market research to identify what is most important to consumers and how to differentiate their products or services ...

Businesses are undervaluing the importance of strategic marketing skills, according to almost two-thirds of marketers. Some 64% of the more than 3,500 respondents to Marketing Week’s exclusive 2025 ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ...

Mandarin Oriental emphasizes importance of mobile to luxury marketing strategy Hotel chain Mandarin Oriental is expanding its repertoire of mobile offerings in 2011 to better communicate directly ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...