Grocery shoppers in North Texas have long relied on Central Market or Joe V's Smart Shop if they wanted H-E-B goods. But now, Dallas is finally getting a namesake store. The Texas grocer announced on Wednesday that it purchased a property in the city for its first H-E-B format store.

Texas-based grocery chain H-E-B has purchased land in Dallas, marking a continuation of its expansion deeper into North Texas. The 10-acre site will be on the southeast corner at Hillcrest Road and LBJ Freeway.