Arri has introduced a new line of prime cine lenses inspired by the ancient Japanese philosophy of Ensō, aiming to provide a versatile choice for all shooting scenarios and a more 'affordable' entry ...

ARRI introduces the Ensō Prime lenses, offering tunable flexibility and exceptional German-Japanese engineering, ideal for cinematic shoots with a range of focal lengths and interchangeable optics.

The Nikon Z 50mm f/1.4 aims to bring a fast aperture to the masses, with a very reasonable price tag for an f/1.4 standard ...

Ensō lenses feature a magnification ratio of 1:4 on most focal lengths, equivalent to 10" close focus on the 32mm, which, said the company, is only 3.7" from the front element ...

Canon issued a brief press release this morning announcing that new RF L hybrid lenses will arrive later this month.