Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

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Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

There are some medications you should not mix with magnesium to avoid potential side effects or interactions. These include antibiotics, diuretics, bisphosphonates, proton pump inhibitors (PPIs ...

A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.

Diageo’s CEO on pricing challenge: ‘There’s a lot of promotion out there’ ... Marketoonist on price and the 4Ps of marketing ... P&G doubles down on innovation to combat ‘uncertainty’ ... Heineken: ...

Brand Strategy Puma brings popular shoes to Fortnite as sportswear marketing evolves The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will ...

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...