Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

Department of Social Welfare and Development (DSWD) Secretary Rex Gatchalian and Department of Human Settlements and Urban Development (DHSUD) Secretary Jose Ramon Aliling explore possible ways to ...

Globe, GCash, and the Department of Social Welfare and Development (DSWD) are working together to help 4Ps (Pantawid Pamilyang Pilipino Program) families take their first step into the digital world.

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign.

With the NBA Draft less than two weeks away, the trade rumor mill is in full swing, with Kevin Durant at the heart of it. Here are some of the latest rumors. Durant trade coming in “days?” Don’t be so ...

Peloton Interactive has named Megan Imbres as CMO, effective July 7, according to a press release. Imbres is Peloton’s fourth top marketer since 2020, underpinning the turbulent transition the company ...

Dive Brief: Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell ...