If we go back to first principles, prioritize business outcomes and leverage AI, I believe the CMO will be able to get her ...

Publicis stands out as a technologically savvy advertising agency, thanks to pivotal acquisitions of the digital transformation consulting firm Sapient in 2015 and the identity graphing data company ...

The lives of four University of Idaho students were cut short in 2022 when a masked intruder entered their rental house and ...

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Benz’s premium price positioning is a crucial part of building the brand for the future, as well as selling cars today, says ...

Specifically, the Unilever-owned hydration brand is targeting consumers who have an afternoon slump around 4 p.m., which the brand calls the most dehydrating hour of the day. The cleverly named “I.V.

Brands are adapting fast. Across industries, businesses are moving from traditional influencer partnerships to more structured, community-driven programs. They’re not just sponsoring creators – ...

The new plan to sell public lands was included in draft legislation issued on Wednesday by the Senate Energy and Natural Resources Committee that is part of Mr. Trump’s “big, beautiful bill ...

Five Strategies of Business With Standout Productivity Growth [Infographic] by Ayaz Nanji Marketing Strategy Businesses that undergo big jumps in productivity (value added per worker) tend to make one ...

More than half of content-driven advertising revenue will come from user-generated platforms such as TikTok, YouTube and Instagram Reels in 2025, surpassing professionally produced content from ...

HeroCraft PC will release post-apocalyptic 4X strategy game Revival: Recolonization for Xbox Series and Xbox One on June 16 for $29.99, the company announced. Pre-orders are available at a discount… ...