If we go back to first principles, prioritize business outcomes and leverage AI, I believe the CMO will be able to get her ...

Publicis stands out as a technologically savvy advertising agency, thanks to pivotal acquisitions of the digital transformation consulting firm Sapient in 2015 and the identity graphing data company ...

The lives of four University of Idaho students were cut short in 2022 when a masked intruder entered their rental house and ...

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

Specifically, the Unilever-owned hydration brand is targeting consumers who have an afternoon slump around 4 p.m., which the brand calls the most dehydrating hour of the day. The cleverly named “I.V.

Less than one in three marketers report having influence over their brand’s distribution strategy, despite place being a crucial part of the 4Ps. The 4Ps of product, price, place, and promotion are ...

Marketing Policy & Strategy. Values-driven, morally compliant marketing programs are essential for maintaining an ethical company culture. It's not enough for a business to assume that a strong ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

Marketing functions such as PR, product marketing and regional marketing only see a portion of the big picture. "Marketing operations ensures marketing is run as a business," states a VP of Marketing ...

“A successful marketing strategy is not just about getting each of the 4Ps right in isolation; it’s about integrating them into a unified approach that truly resonates with the customer’s ...

To develop a marketing strategy that does the trick, remember the "4 P's": Price, Placement, Product and Promotion.