What Is 7P in Marketing?. In order to have a successful product, you need to have a well-planned marketing strategy. The 7Ps were developed to give marketers a checklist of points to consider when ...

Here, 13 marketing experts from Forbes Communications Council discuss some of the signs you may start to notice if your marketing strategy needs an update and what you can do to give it new life ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Marketing should be a core component of all mergers and acquisitions (M&A) strategies. Throughout every phase of a transaction—from due diligence to the announcement, and the deal close to ...