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CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...
Companies must shift to collaborative ecosystem thinking to achieve lasting change in the digital era, writes Jeroen Tas.
For example, instead of enduring exhaustive marketing workshops, marketers can engage with manageable units, promoting active learning and empowering them to absorb information at their own pace. This ...
The A-list designer is now at the helm of America’s most basic fashion brand. His big vision seems to be paying off.