Maps must be more than static reference tools; they must be dynamic platforms that reflect the world as it changes.

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Companies must shift to collaborative ecosystem thinking to achieve lasting change in the digital era, writes Jeroen Tas.

For example, instead of enduring exhaustive marketing workshops, marketers can engage with manageable units, promoting active learning and empowering them to absorb information at their own pace. This ...

Key Marketing Concept: A personality-driven brand voice oozing with quirky humour and localised authenticity for each property. Speaks directly to creative, in-the-know urbanites. Standout Examples: ...

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

At present, many businesses use the advertising emails to communicate with their customers for various objectives. Often advertising emails are sent to unwanted recipients that might be from not up-to ...