The insight into customers' real needs, through a holistic perspective, is a challenge for all the companies functioning within the frame of the information technologies. By using contemporary digital ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Isometric exercises are a great choice for building strength and endurance. Here are 8 isometric exercises for you to try.

Memphis, Tennessee-based International Paper announced March 1 it has rebranded to align with its strategic vision to “Build a Better IP” through sustainable, profitable growth and accelerated value ...

Let's dive deeply into this captivating world of political marketing—its core elements, varied types, perks and pitfalls. Follow the blog to learn more!

Physics is the search for and application of rules that can help us understand and predict the world around us. Central to physics are ideas such as energy, mass, particles and waves. Physics ...