The insight into customers' real needs, through a holistic perspective, is a challenge for all the companies functioning within the frame of the information technologies. By using contemporary digital ...

When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Reinforcement learning (RL) algorithms have been around for decades and employed to solve various sequential decision-making problems. These algorithms, however, have faced great challenges when ...

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NEERAJ PAPER MARKETING LTD - Appointment Of Internal Auditor Of The Company - Rediff MoneyWiz, the personal finance service from Rediff.com equips the user with tools and information in the form of ...

Why do countries find it so hard to get their budget deficits under control? Systematic patterns in the errors that official budget agencies make in their forecasts may play an important role.