Why your brand should think less about designing a logo, and more about designing a sound Motion and sound have long been “nice to have” elements in branding, rather than driving the creative ...

BMW Introduces New Sound LogoFor the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company ...

Interestingly, Sengpiehl also said that the automaker has developed a "sound logo." It will be heard in advertising and promotions as well as in future VW vehicles.

The logo for the telecom company Oi looks straight out of The Electric Koolaid Acid Test. Trippier still? It responds to sound.

Netflix also has a second sonic logo, a longer one that’s based on the “ta-dum” that’s played before the streamer’s films when they’re screened in theaters, such as at film festivals.

Angel Studios has dated three films -- Sketch, newly unveiled World War II resistance film Truth & Treason, and Zero A.D. -- for 2025.

We’ve seen a lot of evidence about a new generation of the Beats Pill speaker, which was discontinued by Apple in 2022 without a replacement. Now it looks like the company is finally ready to ...

With its uncanny ability to engage humans, sound is becoming as important to a brand’s identity as its logo, advertising and customer experience. Now that marketers have come to understand the ...

The change occurred earlier this year when Amazon Prime Video began charging subscriber's extra to avoid commercials.

Netflix's Todd Yellin has revealed that the streamer very nearly selected the sound of a bleating goat for its iconic sonic logo.

The Calm app bought some prime advertising space on election night. It bought ad blocks on CNN, ABC, and Comedy Central to give viewers "30 seconds of silence." "I give this campaign an A+," said ...