You can notice the new BMW sound logo at the end of this video, an add for the 4-Series shown on British TV: If you liked the article, please follow us: Google News Youtube Instagram.

Intriguingly, VW is getting a new "sound logo" as well. Volkswagen will have more than its ID. 3 electric hatchback on display at the Frankfurt auto show next month. The German automaker is set to ...

Given such opportunities, you’d think that most companies would be embracing sound and motion as essential components for their brands. Surprisingly, for many, that’s still not the case.

The logo is designed to change shape and color to a user’s unique voice. Quiet, low voices create a calm blue color whereas loud, high voices create a more wild and colorful variations.

2. Feature A Half-Second Sound Clip In Most Content. When working with our own clients who are establishing brands and want a cut-through in their content, we feature a half-second sound clip (a ...

The sound comes from a 30-second phrase of guitar that was digitized and reversed. “I’ve always had it because it was so beautiful, but I’ve never been able to use it,” Campagna said.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...