Kodak's name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...

Then add in the demand for more accountability for marketing budgets, and we get a seeming diminishment of all above-the-line advertising in favor of more measurable below-the-line efforts.

1BTL Marketing Solutions, a leader in Ghana’s marketing and advertising industry, has officially rebranded as Beyond The Line, marking its evolution from a traditional BTL agency to a full ...

By Tomi Kilgore The stock has climbed above a year-long downtrend line, but some longer-term trend signals and relative strength are still negative Shares of Boeing Co. have had a pretty good week ...

Any form of advertising for which a commission or fee is payable to a recognised advertising agency operating on behalf of its client (s). The ‘line’ is an imaginary boundary between those advertising ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to ...

Marketing today works on many different levels. Some companies still use traditional marketing methods to promote themselves. Others have embraced technology for digital marketing. No matter what kind ...

Hong Kong Disneyland Resort and Above The Line Company have won big at the PR Awards Hong Kong 2024 and were crowned Best of Show – Brand and Best of Show – Agency respectively.

Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Above-the-line advertising is typically marketing that is done by ad agencies and ...