Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

A fish-shaped lamp and a handwoven bag informed by abstract sculptures are among the furniture and lighting on display at the ...

Social media is credited for minting trends every day, and the rise of haute fashion cuisine, too, has the proliferation of ...

Abstract, a consumer-first blockchain built to accelerate the mass adoption of crypto and lead the next wave of the culture economy, today announced a strategic partnership with Modhaus, the South ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

New Chinese car brands are still struggling with low levels of customer awareness but that is not enough to put buyers off purchasing them. That is according to new data from Motors, which says that ...

The fight for marriage equality faces new challenges from Louisiana and 8 other states that seek to undermine a landmark Supreme Court ruling handed down a decade ago.

Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms The refreshed tandem of Spoked-B logos feature dark and light background iterations ...