When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...

There are some simple systems that marketing agency owners should put in place to ensure a basic understanding of their company’s financial health.

You will be required to take an introductory accounting and economics class, and then you will select four additional courses from selected finance, management, management information systems, ...

Email marketing is a powerful tool for accounting firms, but it is often done badly. The average open rate for finance-related emails is around 26.48% ...

The MarCom Awards are an international competition judged by the Association of Marketing and Communication Professionals. Each year, approximately 6,500 print and digital entries are submitted for ...