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A number of other factors are making it clear that we’re “crossing the chasm” in terms of EV adoption, a term coined by business author Geoffrey A. Moore in his book bearing that phrase.
Technology Adoption Curve. The technology adoption “curve,” sometimes called innovation curve or innovation adoption lifecycle, ... in his 1992 book Crossing the Chasm] ...
When I was at Open Market in the 1990s, our CEO gave out the recently published book “Crossing the Chasm” to the executive team and told us to read it to gain insight into why we had hit a ...
Currently, the US smart home market as a whole is in the "chasm" of the tech adoption curve. The chasm is the crucial stage between the early-adopter phase and the mass-market phase, in which ...
The familiar bell curve model for technology adoption, moving from early adopters to mainstream users, is dead. Today, everyone knows right away when some new offering gets it right or wrong. This ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. You may be familiar with the technology adoption curve. Innovators and early adopters ...
As my 13-year-old likes to say, “That’s so last century.” But I found myself in a bit of a time warp recently. While attending the first-ever, M2M Conference (Machine-to-Machine), held mid-April in ...
• Takeoff: If your product and marketing are great, then you might cross the “chasm” and reach mass adoption. During this takeoff period, the S-curve steepens as your sales skyrocket.
Geoffrey Moore is the author of Crossing the Chasm and Inside the Tornado, two best-selling books that explain how new technologies become mainstream.Mark Roberti, founder and editor of RFID Journal, ...
Currently, the US smart home market as a whole is in the "chasm" of the tech adoption curve. The chasm is the crucial stage between the early-adopter phase and the mass-market phase, in which ...
For me, the adoption curve of the Internet of Things is fascinating to observe. Take the PoloTech shirt from Ralph Lauren, for example. It's a "smart shirt": the skintight shirt measures your ...