What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Time is running out! Win passes to an advance screening of M3GAN 2.0 in Florida – June 24 in Miami or Tampa. Enter now before seats run out!

Published in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to ...

As part of this collaboration, HOY will enable programmatic trading for its connected TV (CTV) advertising inventory through The Trade Desk. The platform will also implement cutting-edge identity and ...

Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-bui ...

The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong KongIntegration of Unified ID 2.0 and OpenPath to Deliver a Future-Ready, High-Performance ...

The Asia Pacific advertising market continues to show resilience and momentum despite broader global economic uncertainty, according to the Summer Update of MAGNA’s Global Ad Forecast released today.

xviii, 492 p. : 25 cm "Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior ...